“As Soon As I Turned Off The Camera, We Jumped To Help”: Nonverbal Communication of Croatian Tv Journalists in Coverage of Sudden Crises Events | ICRES

Paper Detail

Title

“As Soon As I Turned Off The Camera, We Jumped To Help”: Nonverbal Communication of Croatian Tv Journalists in Coverage of Sudden Crises Events

Authors

Student Iva Habulan, University North, Croatia
Assist. Prof. Dr. Zeljka Bagaric, University North, Croatia

Abstract

Media narratives, frames and the manner of sudden-onset crises events’ coverage strongly influence the audience’s perception and understanding of situation and their behaviour. Nonverbal communication of broadcasters transfers important information related to viewers’ formation of impressions. That is way the journalists strive to hide the nonverbal cues. During 2020, Croatia was hit, along with COVID 19 pandemics, with 2 devastating earthquakes. At the same time, formal education of journalists in Croatia does not include syllabi aimed to develop knowledge and skills for disaster journalism. This small explorative study aims to explore nonverbal cues of Croatian journalists during the live TV breaking news on COVID-19 breakthrough and earthquake in Zagreb, in comparison to their non-crisis reporting. A quantitative analysis using software ELAN was conducted on a deliberate sample of video clips. The obtained results show that nonverbal cues were moderately and expectedly frequent. Speech fluency was within the normal rate, with natural breathing pauses included and the use of fillers appropriated to the spontaneous speech. The analysed nonverbal cues pattern does not differ depending on the reporting context which suggests that nonverbal communication skills need to be improved. Absolutely unbiased journalism may not be possible, but in order to achieve the neutrality standard, nonverbal communication competence should be incorporated both into curricula and into the journalist code of ethics.

 Keywords

broadcast journalism, disaster reporting, formal education, neutrality, nonverbal communication  

Citation

Habulan, I. & Bagaric, Z. (2021). “As Soon As I Turned Off The Camera, We Jumped To Help”: Nonverbal Communication of Croatian Tv Journalists in Coverage of Sudden Crises Events . In M. Shelley, I. Chiang, & O. T. Ozturk (Eds.), Proceedings of ICRES 2021--International Conference on Research in Education and Science (pp. 137-161). Monument, CO, USA: ISTES Organization. Retrieved 26 October 2021 from www.2021.icres.net/proceedings/102/.

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